About Formenta Group

Built on entrepreneurship.
Growing through specialisation.

Formenta Group brings together the brands Formenta, Fingal Johnsson, Danomast, Uteprodukter, Flaggfabriken Kronan, J.O. Flagstænger, Jansson & Partner and Glimma.

We develop, manufacture and market durable products and solutions for outdoor environments. Through our specialised brands, we serve companies, organisations, municipalities and individuals in markets around the world.

Our roots go back to the founding of Formenta in Sweden in 1972. Since then, entrepreneurship, long-term thinking and continuous development have shaped the group.

More than five decades
of development.

  • 1972
    Formenta is founded
    The story of the group begins when engineer Olov Nyholm, then a production supervisor at a fibreglass manufacturer in Bredaryd, is given the opportunity to acquire a stake in the company. Olov builds his own factory and establishes Formenta AB in Värnamo.
  • 1974
    Flagpoles launched
    Olov Nyholm builds his first machine for manufacturing fibreglass flagpoles, which becomes Formenta’s first proprietary product. This also marks the beginning of Formenta as a brand.
  • 1978
    Export begins
    Formenta begins exporting flagpoles, with Denmark and the United Kingdom as its first international markets.
  • 1985
    North America
    Formenta expands its export operations to include North America.
  • 1995
    Generational shift
    Peter Nyholm acquires Formenta from his parents and continues to develop the family business.
  • 2005
    Group expansion
    Formenta becomes the majority shareholder of the Dutch company Wego BV, forming Formenta-Wego BV. This marks the beginning of the group’s expansion, with a continued focus on product development and improvement.
  • 2010
    Danomast joins the group
    The group acquires a majority stake in the Danish company Danomast A/S, founded in 1968.
  • 2013
    Next generation
    Operational leadership is transferred to Peter’s sons Henrik, Carl and Nils, leading to continued development and a broader product offering.
    Uteprodukter is founded
    The group launches Uteprodukter.se, creating a dedicated e-commerce platform for products used in outdoor environments.
  • 2014
    Flaggfabriken Kronan acquired
    The group acquires a majority shareholding in Flaggfabriken Kronan in Helsingborg, founded in 1932 and an official supplier to the Swedish Royal Palace.
    Entrepreneurs of the Year
    Peter, Henrik and Carl Nyholm are named Entrepreneurs of the Year in their hometown of Värnamo.
  • 2018
    Rapid growth
    Uteprodukter.se is recognised as one of Sweden’s fastest-growing e-commerce companies.
  • 2019
    Fingal Johnsson acquired
    The group acquires all shares of AB Fingal Johnsson & Söner, founded in 1928.
  • 2020
    New factory
    Formenta relocates to a new 6,000-square-metre factory and office facility in Värnamo.
  • 2022
    Jansson & Partner acquired
    The group acquires all shares of Jansson & Partner, founded in 1980.
    Nothin Award
    The Nyholm family receives the Nothin Award for its entrepreneurial journey with Formenta Group.
  • 2024
    Danomast fully acquired
    The group acquires all remaining shares of Danomast A/S.
    Glimma is founded
    Glimma is launched as a new brand focused on innovative outdoor lighting solutions.
    J.O. Flagstænger acquired
    Danomast A/S acquires all shares of J.O. Flagstænger ApS.
  • 2025
    Fossil-free transport
    Formenta achieves its goal of 100% fossil-free transport for flagpoles using its own truck fleet.
  • 2026
    A new chapter
    Ernströmgruppen becomes the new majority owner of Formenta Group and a long-term partner to the Nyholm family.

A long history.
Still moving forward.